We started Yielder in 2017 with a pack of ideas, plans, and solutions, and over time it became a business that found its niche and its growth potential. of course, it was, and sometimes still is, quite a journey, a road with many speed bumps, potholes, ups, and downs... But more ups than downs, for sure, hence the title of this newsletter. Continue reading...
Closing the yield gap: 3 X more production!
Nairobi, February 1, 2022
Over the past months, we have taken part in quite a few conferences and symposiums. Again and again, the discussion is about ‘how farmers can use tech solutions. Not about the actual needs of farmers. If you look at the bottom of the pyramid you see what we call a huge yield gap: the difference between optimal yield and actual yield. Continue reading...
Young horses in a juicy meadow!
Nairobi, November 11, 2021
Dear Friends, over the last weeks, we have been attending many, really many, webinars, digital conferences, symposia and brainstorms about digital services for agriculture in Africa. There seem to be a handful of new buzzwords and the one we like best is ‘digital confusion’. Currently, there are about 400 apps for agriculture; they are all unique and they all serve a purpose. But how can a farmer know what he wants? Continue reading...
Quite frankly… 2020 was a long, extended dash with many obstacles that ended with a sprint. So we were quite happy to be able to close up shop for a few days, sit back and enjoy the comfort of friends, family and loved ones.
The new season is starting with a swirl. It seems like business is coming out of hibernation, people are getting used to these strange times (or accepting that this is what it will be like for the coming months) and new clients are calling to us to reach their target for communication and trainings creating a lasting impact. Continue reading...
The Robust Farmer!
Amsterdam/Nairobi, June 10, 2020
Just this week the renowned international research institute Coleacp published another report: Coleacp has been monitoring the impact of the Corona crisis on the East African agriculture sector. Continue reading...
Act now... time for action!
Amsterdam/Nairobi, April 21, 2020
Two weeks ago we sent you an update on our Blended Learning tools. There have been many reactions and it seems that Yielder's new tool is a solution for many of you.
Each organization that is doing trainings want to continue to do so and especially now since you can’t send trainers to the field and you can’t make the trainees come to you. Continue reading...
Blended learning is the way to go!
Amsterdam/Nairobi, March 30, 2020
These are strange times ... We don't know what is going on and we don't know where it will lead to. Let's focus on the positive changes that may be possible now in our work and lives.
There are a few things that we know for sure. We will need to eat, we will need farmers to farm and we still want farmers to farm better, more consciously and more sustainably. We want farmers to make enough and save food. Continue reading...
Join us to shape the future of agriculture.
Amsterdam/Nairobi, August 15, 2019
Developments in the agriculture sector in Kenya are moving fast. The Yielder team is not only following these changes but also shaping them.
Although we are only a year in operation and were preparing for more than a year before that, we have become an important agent in the playing field. Continue reading...
The Big Splash!
Amsterdam/Nairobi, November 19, 2019
We have been silent as if nothing was happening. Nope… on the contrary. In turbulent times, all is changing and moving so that any moment when you stop to make an update, it is outdated before the ‘send’ button is being hit.
Yielder is moving forward and in this newsletter, you will read how we are strategically developing the app and the platform. It is really getting somewhere. Continue reading...
Building... and keeping it light.
Amsterdam/Nairobi, June 11, 2018
Our last newsletter was at the beginning of this year. Obviously, busy developments were in the way of writing the next one; not that we didn’t have time to write but it was never the right time.
The developments were either in progress or in the process of being rounded off. Once completed and sealed with a nice ribbon, the next development was halfway again and too early to share with ‘the world’. Continue reading...
Amsterdam/Nairobi, January 30, 2018
Only a few words from us, but a lot to read anyway. In November 2017 we published our first newsletter. We explained what Yielder is and how it will work.
To develop Yielder in the right way, to understand the playing field better and to seriously test the market we have done field research, desk research and an analysis of the apps and platforms in Kenya that serve the agricultural sector. Continue reading...
The very first Yielder newsletter
Nairobi, November 16, 2017
We had some good talks with you about Yielder... Thanks a lot, you really helped us. Now Yielder is becoming a reality. We want to share our pride with you and of course, we want you to be part of Yielder. Therefore, we are reaching out to you.